Printing or Posting
As with many cities, the primary tool for event promotion in Riverside can seem to be printed materials. On any given Monday you can walk down University Avenue, past the neighboring bars that closed only a few hours ago, and skid on the piles of many leftover flyers. One can’t help but wonder how effective this approach really is. On the one hand it’s informing current customers as to why they ought to come back, and for those of us that only stumble upon the littered pavement in the morning we get a little inside info too. But what about those in a city 10 minutes down the road, going to the same hole in the wall establishment, and growing tired of the same scene?
Whether they are employing web design firms in Redlands to due their promotional dirty work or not, the word gets out about nightly gigs and specials without any noticeable litter on the streets the following morning. Granted there are always a few up-and-coming events that are promoted via flyers, but for the most part its sad to see that Riverside has become so inundated with waste and so absent of noticeable progress. It isn’t a big city with growth and a consequential trash problem; it’s a small ineffective city with waste either laying or walking on its streets.
