Archive for the 'The Commerce Compass' Category

What Do They Want Anyway?

You want customers. I want customers. We all want customers. And traffic alone is not enough. We need “interested” customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?…. and how can I get them to buy?
Instead of concentrating on […]

Affiliate Activity Reports

When you, as an advertiser or affiliate join affiliate networks such as Commission Junction or LinkShare, you have the ability to run reports of the sales that show you the sales made on merchant sites as a result of click-thru’s by visitors to your site. There’s almost no variation of report you can’t generate. […]

Writing The Book On Great Customer Service

Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline. Is there anything I can do to compete with the bigger store or should I just accept the inevitable?
– Peter Q.
A: A wise man once said, “The inevitable is never a […]

How To Attract Affiliates

One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate
marketing.
Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.
“Complementary” sites […]